About Us

Made by Tan — made for you.

We are a small leather workshop based in Hanoi, Vietnam, where every watch strap is made by hand.
No factory lines. No shortcuts. Just time, focus, and craftsmanship.

Each piece is personally crafted by Tan — founder, craftsman, and the hands behind every stitch.

Our Story

Tan began crafting leather goods in 2014, guided by a simple belief:
true craftsmanship takes time.

What started as a quiet hobby slowly became a lifelong pursuit — learning the material, respecting the process, and understanding that the smallest details are what truly matter. That belief still guides every strap we make today.

The Craft

Each strap is made slowly, step by step.

Cut by hand.
Reinforced with Velodon for lasting structure.
Lined with Zermatt leather for comfort and sweat resistance.
Hand-stitched using waxed linen thread.
Finished carefully, edge by edge.

Nothing is rushed. Nothing is automated.

Made to Order

We don’t keep mass inventory.
Every strap is made to order, sized and finished specifically for your watch and wrist.

Whether you’re looking for a minimalist everyday strap or a fully customized piece, we craft each order with the same care — as if it were our own.

Every strap tells a story.
Slowly made. Honestly crafted.
By hand, in Hanoi.